About Velvet Ashé
A Louisville sanctuary for cigars and bourbon
Velvet Ashé was founded to bring a dedicated cigar and bourbon sanctuary to Louisville. We are preparing the lounge now, and every detail is being shaped with care.
Heritage
Kentucky spirits, fine cigars, bespoke hospitality
Our focus rests on fine Kentucky bourbon and carefully selected cigars, presented with the attentive hospitality a private club deserves. The interior balances historic Kentucky warmth with discreet, after-dark sophistication.
Nothing about the lounge is finished yet. The spaces, humidors, and collections are still being developed, and we will share what we can confirm as we approach opening.
Our principles
Built for discretion and craft
Discreet company
A private room for members and their guests, designed for quiet conversation rather than display.
Air filtration
Ventilation systems are being engineered to keep the air clean and the atmosphere comfortable throughout the lounge.
Curated collections
Cigars and Kentucky bourbons are chosen with care, with humidors and fixtures built to hold them well.