Membership Agreement – Velvet Ashé

Covenants

Terms of membership

1. Membership Eligibility and Club Standards

Velvet Ashé Cigar Lounge is an upscale cigar and social establishment located in Louisville, Kentucky. Membership is available to applicants who meet the club’s eligibility requirements and comply with applicable federal, Kentucky, and local laws.

Members must be at least 21 years of age and present valid government-issued identification when required. All members and guests must follow club policies regarding conduct, safety, respectful treatment of staff and guests, and the lawful consumption of tobacco and alcoholic beverages.

Membership privileges begin only after the lounge opens, the membership application is approved, and the applicable payment and agreement requirements have been satisfied.

2. Membership Tiers, Reservation Deposit, and Payment Terms

A $200 membership reservation deposit is required to reserve a Founder, VIP, or Social membership. This deposit will be credited toward the member’s first-year membership dues.

Founder Membership — $900 annually

A $200 reservation deposit is applied toward the annual membership. The remaining $700 is due May 1, 2027, or before the lounge opens if earlier. No installment plan is available for Founder memberships.

VIP Membership — $900 annually

A $200 reservation deposit is applied toward the annual membership. The remaining $700 may be paid in full or through 12 monthly installments beginning May 1, 2027: 11 payments of $58.33 and a final payment of $58.37.

Social Membership — $600 annually

A $200 reservation deposit is applied toward the annual membership. The remaining $400 may be paid in full or through 12 monthly installments beginning May 1, 2027: 11 payments of $33.33 and a final payment of $33.37.

The initial $200 reservation payment does not authorize Velvet Ashé to automatically charge future installments. Any recurring payment arrangement requires separate authorization from the member.

3. Cancellation, Opening Deadline, and Refund Policy

Voluntary Cancellation: The $200 membership reservation deposit is nonrefundable if the applicant voluntarily cancels the reservation or withdraws from membership, except where otherwise required by applicable law.

Opening Deadline: Velvet Ashé anticipates opening in 2027. June 1, 2027, is the outside opening deadline for purposes of this agreement and is not a guaranteed opening date.

Failure to Open: If Velvet Ashé does not open for business by June 1, 2027, all membership payments collected, including reservation deposits and any additional dues, will be refunded unless the member expressly agrees in writing to extend the opening deadline.

Membership Activation: Membership benefits and privileges begin on the actual opening date, subject to approval of the membership application and satisfaction of applicable payment requirements.

Additional Terms: Any changes to the opening deadline or refund arrangements must be communicated in writing and accepted by the member. Nothing in this agreement limits rights or remedies available under applicable law.

4. Membership Benefits and Privileges

Velvet Ashé offers three membership tiers: Founder, VIP, and Social. Each tier provides the benefits and privileges described in the official membership benefits schedule presented to the member at enrollment.

Membership benefits become effective only upon the lounge’s actual opening, approval of the membership application, and satisfaction of applicable payment requirements.

Membership does not guarantee exclusive seating, a private locker, or access to private events unless expressly included in the member’s selected tier.

Velvet Ashé may establish reasonable operating rules concerning reservations, guest privileges, member events, and the use of lounge facilities. Any material changes to promised membership benefits will be communicated to affected members and handled in accordance with their agreement and applicable law.

5. Membership Application, Approval, and Conduct

Membership in Velvet Ashé Cigar Lounge is subject to approval by management. Submission of a membership reservation deposit does not automatically guarantee acceptance as a member.

All applicants must provide accurate registration information, meet applicable age requirements, and comply with federal, Kentucky, and local laws governing tobacco and alcoholic beverages.

Members and their guests must follow the lounge’s reasonable rules concerning conduct, safety, respectful treatment of staff and other patrons, and use of the facilities.

Velvet Ashé may suspend or terminate membership for serious violations of club rules, unlawful conduct, or failure to satisfy payment obligations, subject to applicable law and the terms of the membership agreement.

If Velvet Ashé declines an applicant before membership activation, the $200 reservation deposit will be refunded.

6. Membership Term and Renewal

The initial membership term is twelve (12) months beginning on the actual opening date of Velvet Ashé Cigar Lounge, provided the member has been approved and has satisfied applicable payment requirements.

Membership dues for the initial term are determined by the selected membership tier: Founder, VIP, or Social.

Membership will not automatically renew unless the member separately agrees to an automatic renewal arrangement.

Before the expiration of the initial membership term, Velvet Ashé may offer members the opportunity to renew at the rates and terms then applicable, subject to any expressly promised membership price protections.

Any renewal must be confirmed by the member before additional membership dues are charged.

7. Payment Authorization and Member Responsibilities

By submitting the $200 membership reservation deposit, the applicant authorizes Velvet Ashé to process that one-time payment toward the selected membership tier.

The reservation deposit does not authorize Velvet Ashé to charge the applicant’s payment method for future installments, membership renewals, or other purchases.

Members selecting an installment payment option must separately authorize the applicable payment schedule before recurring charges begin. Such authorization will identify the payment amounts, payment dates, and applicable cancellation terms.

Members are responsible for maintaining accurate contact and billing information and making payments according to their selected membership agreement.

Failure to make required payments may result in suspension of membership privileges, subject to applicable law and the terms of this agreement.

8. Communications, Changes, and Governing Law

Velvet Ashé may communicate with members regarding their membership applications, reservation deposits, payment obligations, opening updates, and membership benefits using the contact information provided during enrollment.

Members are responsible for notifying Velvet Ashé of changes to their email address, telephone number, or other relevant contact information.

Any material changes to membership pricing, promised benefits, refund provisions, or the opening deadline must be communicated to affected members and agreed to where required by the membership agreement or applicable law.

This agreement shall be governed by the laws of the Commonwealth of Kentucky, subject to applicable federal law and mandatory consumer protections.

Nothing in this agreement waives any rights or remedies that cannot lawfully be waived.

9. Acknowledgment and Acceptance

By selecting a membership tier, affirmatively accepting this Membership Reservation Agreement during checkout, and submitting the $200 reservation deposit, the applicant acknowledges and agrees that:

The applicant has read and understands the terms of this agreement.
The $200 reservation deposit will be credited toward the selected membership’s first-year annual dues.
The deposit is nonrefundable upon voluntary cancellation, except as otherwise required by law or expressly provided in this agreement.
If Velvet Ashé does not open by June 1, 2027, all membership payments collected will be refunded unless the applicant expressly agrees in writing to extend the deadline.
Membership privileges begin only after the lounge opens and the applicant satisfies applicable approval and payment requirements.
The reservation deposit authorizes only the initial $200 charge. Future installment payments require separate authorization.

The applicant’s affirmative acceptance of these terms during checkout constitutes electronic acknowledgment of this agreement, subject to applicable law.

Velvet Ashé Cigar Lounge — Louisville, Kentucky

Enrollment

How enrollment proceeds

Select a tier

Choose Founder, VIP, or Social membership and review the annual dues for each tier.

Submit the deposit

Submit the $200 membership reservation deposit, applied toward initial annual dues upon confirmed opening.

Execute the agreement

Sign the membership agreement. Card issuance follows final confirmation.